Tea and herbal tea market trends in 2026

The tea and herbal tea market is constantly evolving, driven by more conscious, curious, and demanding consumers. In 2026, global trends point toward holistic wellness, sensory experimentation, and natural authenticity.

At Plantafarm, we see how these changes are inspiring brands, formulators, and consumers to rediscover the power of plants from new perspectives.

 

1. Holistic wellness and functional flavors

The connection between health and pleasure is becoming more established. In 2026, we will see growth in herbal teas with functional ingredients: adaptogens, botanical extracts, and plants that promote natural energy, digestion, or emotional balance.

Tulsi, ginseng, nettle, and turmeric are key ingredients in formulas that combine science and nature.

2. Global flavors and international fusions

Consumers are looking for new experiences. Blends inspired by Asia, Africa, and Latin America combine green tea, exotic spices, and tropical fruits such as yuzu, guava, and passion fruit.

These fusions offer sensory diversity and visual appeal, with a contemporary touch that connects with new generations.

3. Reinvention of classic formats

Tea is no longer just a hot drink. In 2026, we will see more cold brew, effervescent, and ready-to-drink (RTD) options, as well as blends designed for mocktails and botanical cocktails.

The goal: to offer convenience without sacrificing naturalness.

4. Floral and aromatic botanical ingredients

Flowers and aromatic herbs are becoming established as a trend. Lavender, elderflower, hibiscus, rose, and lemongrass add aroma, color, and freshness to modern infusions.

Floral combinations evoke calm, elegance, and an emotional connection with nature.

5. Sustainability and full traceability

The origin of ingredients and transparency in the process are now essential. Consumers want to know where each plant comes from and how it is grown.

At Plantafarm, this commitment is part of our essence: we grow and process responsibly, ensuring traceability, purity, and respect for the environment.

6. Multisensory and emotional experiences

Infusions are transformed into experiences. Intense colors, natural textures, enveloping aromas, and rituals that accompany moments of well-being.

The emotional value and history behind each blend will be key differentiating factors.

7. Growth of the RTD format and convenience

The market for ready-to-drink (RTD) teas and infusions will continue to grow. Cold, functional options with natural botanical ingredients are gaining ground in healthy retail and vending.

Versatility and portability will be great allies for brands in 2026.

 

If you want your infusions to be in line with the upcoming trends, don't hesitate to contact us here!